I KNOW WHAT IT FEELS LIKE TO BUILD A COMPANY WHEN NOTHING IS GUARANTEED.
I joined G2K during its early growth phase, long before the exit and long before the story looked “obvious” from the outside.
From day one, G2K was profitable. But profitable doesn’t automatically mean scalable.In its early years, G2K was built around project business, custom deployments, and FTE-driven delivery models. It worked. It paid the bills. It funded growth. But it wasn’t yet a product business that could scale globally in a repeatable way – or one that investors would immediately recognize as a true SaaS platform.
Together with the founders, Karsten and Omar, I spent years transforming that foundation into something fundamentally different: a product-led enterprise SaaS company with recurring revenues, global customers, and a clear path to scale. That joint journey ultimately led to G2K being acquired by ServiceNow, in what was Germany’s largest AI exit at the time.
That transformation wasn’t linear. It was built with blood, sweat, and a lot of honest conversations.
But it was exactly this journey – or, as I like to joke, the G2K rollercoaster – that led me to step away from the corporate ServiceNow environment and return to the builder side. The bond of working with people who were friends before they were partners, and who share a history worthy of a Netflix series, is what ultimately pushed me to build something new again with the same high-trust team.
We are looking to back founders who are ready to do what we did at G2K. With decades of experience in both the startup andcorporate worlds, we seek founders who possess certain traits – individuals who we believe are a strong fit and share the right chemistry with us as partners.
FOCUS SCALES.
We learned this the hard way.
In the beginning, every startup has to be opportunistic. That’s normal. But things start to break when you try to dance at too many weddings – offering the full bouquet of flowers to everyone.
Focus is not a limitation. Focus is what scales.
Clear use cases scale. Clear problems scale. Clear value propositions scale.
What doesn’t scale is:
- sheer technical capability,
- endless customization,
- or throwing more people at complexity.
The founders we want to work with understand when it’s time to stop doing “everything” – and start doing the right thing exceptionally well.
INDUSTRY RELEVANCE IS KEY.
Great companies don’t start by trying to solve problems for everyone. They start by deeply understanding one industry – its workflows, constraints, incentives, and pain points.
We look for founders who:
- know their initial industry better than anyone else,
- build technology that truly works in that environment,
- and only then adapt and scale it across additional industries.
Depth first. Expansion second. That’s how you build something defensible – and scalable.
ENTERPRISE CUSTOMERS DON’T BUY VISION ALONE.
They buy clarity. They buy reliability. And they buy measurable ROI.
Either you help them save money – or you help them make more money. It really is that simple. Great ideas are meaningless without tangible impact. Technology is never the end goal. Outcome is.
We want to work with founders who can translate their product into:
- concrete KPIs,
- clear economic value,
- and a benefit that can be understood in seconds.
Because at the C-level, attention is the scarcest resource.
WE BELIEVE IN SELLING HIGH – AND SELLING WITH SUBSTANCE.
The most important conversations happen at the top of an organization. C-level executives don’t buy features. They buy impact on their business.
They will only give you their time if you can clearly articulate:
- what changes if they adopt your solution,
- how fast that impact materializes,
- and why it matters now.
Founders we want to work with are comfortable selling at that level. Not by overpromising – but by being precise.
STORYTELLING AND EXECUTION BELONG TOGETHER.
I deeply believe in storytelling. It’s how ideas gain momentum and alignment. But in enterprise environments, storytelling without execution collapses quickly.
The founders we want to work with care about:
- how their narrative translates into go-to-market reality,
- how brand, product, and sales reinforce each other,
- and how complexity can be turned into clarity.
That combination is rare – and incredibly powerful.
WE WANT FOUNDERS WHO PUT THE COMPANY ABOVE THEIR EGO.
Over the years, I’ve seen how much companies benefit when founders:
- are honest about what’s working and what isn’t,
- ask for feedback early,
- and are willing to evolve their own role as the company grows.
The strongest founders I know are shareholders first and managers second. They care more about building something enduring than protecting a title. That mindset changes everything.
MAGNAT IS BUILT FOR FOUNDERS LIKE THAT.
MAGNAT exists for founders who are ready to:
- focus relentlessly,
- build industry-rooted products with real outcomes,
- and scale companies with a clear path to long-term value creation – including exit readiness.
Not for the sake of technology. But for the sake of impact.
